Alejandro Mata is a Social Media Specialist at Acclaim Energy, bringing over twelve years of experience in digital marketing and communications. Previously, he held roles as a Digital Marketing Specialist at Ruhrpumpen, Meal Box Industrial Dining, and the University of Monterrey, where he served as Digital Communication Coordinator, Editor, Web Designer, Content Producer, and Convergent Narratives Specialist.

He earned a bachelor’s degree in information and communication sciences from the University of Monterrey and a master’s degree in digital journalism from the University of Guadalajara. Alejandro has contributed to digital campaigns across various sectors including education, oil and gas, political marketing, non-governmental organizations, and corporate web identity and imagery.

His research articles on the use of digital tools in media and data analysis have been published in journals such as Tres Puntos and Metrópoli, as well as in newspapers including Milenio and El Mercurio de Ciudad Victoria. Alejandro also coordinated the Info-Cósmica project, focusing on scientific dissemination through convergent narratives experimentation.